Lots of good advice from Emily Harstone of Author Publish Magazine
Including: 4. Promote other writers’ work
I have always found it easier to talk about others’ work than to speak about my own. However, most authors, particularly new authors, shy away from doing this. It seems counterproductive. After all, why promote another author’s work when you could be promoting your own?
The reason is obvious, at leuast to me. People take you more seriously if you promote other authors’ work. It sends a clear message that you are not just out there to promote yourself. It builds community with other writers, particularly the ones you might be promoting, but others as well. When you start promoting your own work it will be taken more seriously because you have spoken up for others.
All of the established writers I know do this, but most of the writers just starting out, do not.
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